Marc Milecofsky, popularly known as Marc Ecko, a fashion designer who mainly caters to the urban style founded Ecko Unlimited in 1993.  The name “Ecko” originally came from his family’s story. Marc has a twin sister named ‘Marci’. His family was only expecting to give birth on one child since Marci was the only one who appeared in the ultrasound, and Marc appeared as just an echo. Ecko finally used his name “Ecko” in during his college day while making graffiti. He founded and launched Ecko Unlimited and had created success with the company’s first six T-shirt designs. Ecko primarily focused on selling T-shirts at first, but years later Ecko Unlimited embraced the urban/hip-hop ensemble.

In 1999 Ecko signed a deal with the National Football League to create a sportswear line to market the young men and women. He also signed a licensing deal with Sketchers.  As a successful businessman, Ecko worked on both national and international levels and had also launched a magazine called Complex; a lifestyle magazine which targets the youth of men. Three years after his magazine was launched, Ecko also launched his first video game titled Marc Ecko’s Getting UP: Contents Under Pressure. Ecko continued to grow his clothing industry which catered for both men and women. He also launched the clothing line Zoo York, a brand for skateboarders and also made clothes for G-Unit.

Many customers loved Ecko’s success in his apparel for its fashionable sense of style, and the comfort which the buyers get from the clothes made a lot of customers happy to a fact that Ecko Unlimited and his other brands are now known worldwide.